Digital marketing is the need of the hour for many businesses today. If you are looking for information on a digital marketing course in Pitampura, then you are at the best spot. In this blog, I will share key learnings from the course including search engine optimization, social media marketing, email marketing, PPC and an introduction to important tools like Google Analytics.
Overview of the Digital Marketing Course
Our digital marketing course Pitampura is highly rated as one of the best courses in the area. We are one of the leading digital marketing institutes in Pitampura, Delhi.
It is an intensive 6 months classroom program which focuses on giving best training in key areas of digital marketing. The course duration was 24 weeks with classes held 4 days a week for 2 hours each day.
The course provides deep knowledge on core topics like Search Engine Optimization, Google Ads/PPC campaigns, Social Media Marketing, Email Marketing, Mobile Marketing and Web Analytics. It also covers important concepts like online reputation management, content marketing, and digital display advertising.
The classroom sessions include interactive lectures by expert faculty from the industry. Teachers give you real examples from the industry and share case studies. All students have to complete a live project. This is one of the best ways to understand and apply what you have learn in the course. Apart from live projects it also has weekly tests, assignments and final exams.
Key Learnings from the Course
This digital marketing course in Pitampura covers a wide range of topics. Some of the key learnings from the course are:
Search Engine Optimization
Students will get in-depth knowledge in SEO. It covers both on-page optimization and off-page optimization. In the on-page optimization, you will learn how to
- Conduct keyword research,
- optimize page titles and meta descriptions,
- improve site speed,
- add alt text for images, and
- interlink internal pages
- and many more.
In off-page optimization, you will learn
- Various link-building techniques
- How to improve domain authority
- Guest posting
- Broken link building, and
- Citations.
Google Ads or PPC
Running Google ads is one of the key areas for businesses today. In this course, you will learn how to run and manage Google ads or PPC campaigns. It includes
- How to structure campaigns,
- Set up ad groups,
- Choose keywords
- Bidding strategies,
- Create text and image ads, and
- Track performance
Social Media Marketing
Social media marketing is on the rise like never before. In this course, you will learn how to create engaging content for different platforms like Facebook, Instagram and LinkedIn. It emphasizes how to analyze page insights to understand the target audience, post content and run ads. Apart from this, you will also learn how to use social media management tools like Hootsuite and Planly.
Email Marketing
In the email marketing course, you will learn the importance of list building, segmentation and creating meaningful automation. It also covers designing email campaigns, running them, and managing them.
Web Analytics
Understanding web analytics using Google Analytics will give you useful insights into tracking website traffic, sources, on-site behaviour and conversions.